Why You Might As Well Get Used to Content Creation

I once heard this sentence that couldn’t be more true. “If you’re in a business, there’s no way around creating content.” Think about it, whether you’re in a brick and mortar business or an online business, you’re going to need to create content to put yourself out there. What do all businesses essentially need nowadays? … Read more

People nowadays would much rather listen to cover songs than original music

A few weeks ago, I attended a virtual Chinese New Year event hosted by a school club that I’ve been a part of since 2019. Though, it wasn’t the same as hosting the event in-person, it was still fun. There were plenty of activities to keep us, the virtual audience, entertained. There were games, dancers … Read more

Shedding some light on the ongoing low open rate dilemma

A rare event has happened this week. I snooped around the “Email Marketing Gurus” LinkedIn group and came across the following question: ———- For those suffering from low deliverability or low open rates – Was you able to determine if the issue is technological or campaign related?Just curious if we have people in here that … Read more

“Stop Focusing On the Administrative Things, You Can Always Worry About That Later.”

That’s what the Executive Director of the startup non-profit I used to intern in always told me. A little more context: Whenever we were in the middle of a big program launch, one of the most important components was outreach, whether it’d be making phone calls, posting on social media, sending emails, etc. Especially when … Read more

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