Simple, Fun, Direct Email Copy
I recently came across a shocking read. A study shows that one in five CEOS are psychopaths. But take those numbers with a grain of salt, because if there’s anything I learned from the past couple of months, it’s that you question everything you read online. Yes, including scientific studies and research results. But whether … Read more
I always find it impressive to see people go into business at such a young age. No, I’m not talking about the influencers on Instagram and YouTube who show off their rented lamborghinis, penthouses they rented on Airbnb, and claim they retired at the age of 17. But take Shark Tank, for example. Sometimes, the … Read more
Last month, I wrote an email with the subject line, “Never thought I’d see this on Linkedin.” And if you don’t know, I always take my daily emails and publish them on the blog page of my website, so I have an entire archive of daily emails there. But I also publish them in article … Read more
Not that the industries themselves might be of interest to you, but what recently happened within them is probably worth knowing about. 1. Google decided that, starting September 1st, they will remove sugar dating apps from its Google Play Store. From what I read, they’re doing it simply to follow trafficking laws. 2. Onlyfans will … Read more
In a certain Facebook group, someone shared his copywriting journey. Like a lot of stories, it started off with them being broke and could only afford to buy a $20 copywriting book. They landed a few clients and earned enough money to invest in more advanced copywriting courses. And that went on for a while. … Read more
During pre-COVID times, I’d go on event websites like Meetup and Eventbrite to attend local business networking events. Once in a while, I’d come across other casual events, wine tasting was one of them that caught my eye, because at the time, I didn’t know that was a thing. At one point, I did some … Read more
I once heard a story from a copywriter. A prospect asked him to write a million dollar sales letter for him. The copywriter said, “Okay, how many people are on your email list?” And he replied, “Oh, actually I don’t have a list.” “Okay…do you have a product?” “…No.” “Well, there’s nothing I can do … Read more
I saw a Twitter screenshot that caught my attention because it had to do with email marketing. ———- I can’t think of a more self-centered marketing statement than this: “Send more emails. It will definitely make you more money and if people unsubscribe then that’s their loss.” And yet I read or hear some version … Read more
There was a funny LinkedIn post I read, and it went like this: ———- So I was in a Chick-fil-a drive through and the lady behind me continuously tooted her horn and flipped me off because I was taking too long to order. Once she ordered, I asked the cashier what did she get…it wasn’t … Read more
I once heard about a man named Neil Strauss. If you don’t know who he is, he was a pretty famous pick up artist in the seduction community. More of the well known ones, I assume. And I say that because he has a certain fashion style, a certain look, and uses certain phrases and … Read more