Simple, Fun, Direct Email Copy
A rare event has happened this week. I snooped around the “Email Marketing Gurus” LinkedIn group and came across the following question: ———- For those suffering from low deliverability or low open rates – Was you able to determine if the issue is technological or campaign related?Just curious if we have people in here that … Read more
That’s what the Executive Director of the startup non-profit I used to intern in always told me. A little more context: Whenever we were in the middle of a big program launch, one of the most important components was outreach, whether it’d be making phone calls, posting on social media, sending emails, etc. Especially when … Read more
In April of 2019, I purchased an affiliate marketing course from a rather nice New Zealander. Very useful course back when I worked on my old blog, EZPC Building. But that’s not what I want to talk about here. I was going through my inbox and I looked at all the emails he sent me … Read more
No matter what people say about Apple, it’s a very smart company. My friends and I were talking about it the other day. We were talking about how Apple intentionally made all its products compatible with one another. For examples, With the AirDrop feature, you can directly transfer files from one device to another without … Read more
Recently, I saw a lot of articles coming out about people splurging online during the pandemic. Some of the things I read were: A woman, who barely drinks, spent $320 on liquor. Another woman bought a vinyl, but doesn’t even own a record player. A mother bought a tortilla press that has been sitting in … Read more
There’s a saying: Kids are like sponges. They absorb everything they see and hear, regardless if it’s positive or negative. And depending on what the information is, that may or may not affect them into adulthood. For example, I was listening to a conversation about Fred Rogers, also known as the creator of Mister Rogers’ … Read more
In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers. Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio. And who were these OG copywriters, you … Read more
In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of … Read more
Once upon a time, I used to be a slow writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments … Read more
In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven’t read more than once, they’ll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had … Read more