Simple, Fun, Direct Email Copy
Ellisen Wang One of the great benefits that technology entrepreneurs have is their ability to create any kind of software they want. They can create their own mobile app. If they’re sick of the giant social media platforms, they can start their own platform. They can start their own hosting service, website builder, landing page and sales … Read more
I heard from a little email birdie that there’s an Instagram influencer who tried to launch a merch line last year and failed miserably. Here’s the story: There’s a young woman who rose to social media fame with an Instagram following of over 2.6 million people. She started working with a company to help her … Read more
I once helped a client with some web copy, specifically her site’s ‘About’ page, and she needed some advice. But before I get into that, here’s some background info: This particular client runs, in my opinion, a pretty noble mission-driven business. She provides travel planning services for people to visit the lesser known areas of … Read more
One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something … Read more
There’s a lot to love about the British chef, Gordon Ramsay. He has incredible cooking knowledge and he’s very clever with his insults, not only to his student chefs, but to his customers too. At least the way he portrays it in the reality cooking competition show he hosts, Hell’s Kitchen, he just doesn’t give … Read more
I once watched a video about a person who talked about his experience studying architecture in his undergraduate program. After watching it, the main thing I learned was: “Form follows function.” It’s a quote that you’ll apparently hear quite commonly in the architectural space. It basically means the shape of the building should relate to … Read more
One of my associates just finished revamping a platform she’s been building for the past two or three years. It was originally a platform for freelancers similar to Upwork and Fiverr, but that concept went in a completely different direction too. Ever since I was introduced to the platform, I’ve been regularly contributing blog posts, … Read more
I usually don’t talk about this, but I guess today is the exception. Somebody once asked me, “What makes an effective cold email?” Now, I’m no expert on cold emails. But when I wrote a cold email series for a client months back and saw some results, that made me want to start studying cold … Read more
I recently witnessed one of the greatest song promotion campaigns ever. The artist starts off with a YouTube video titled, “Final song before I leave,” making people think he’s quitting the platform, but he later mentions that he’s leaving Earth. He ends the video by playing a demo of his newest space-themed single. Then his … Read more
One of my favorite sports of all all-time is archery. It’s one of the few sports that doesn’t require much physical energy, but that doesn’t mean it’s a difficult sport. If you’re familiar with archery, then you most likely know there are two different bows you can use: Compound bow and recurve bow. Compound bows … Read more