There was a funny LinkedIn post I read, and it went like this:
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So I was in a Chick-fil-a drive through and the lady behind me continuously tooted her horn and flipped me off because I was taking too long to order. Once she ordered, I asked the cashier what did she get…it wasn’t much so I paid for her food.
I continued to the next window and she leaned out of her window looking all crazy at me because the cashier told her I paid for her food. I know she was embarrassed so I avoided looking through the rear view mirror so we wouldn’t catch eye contact.
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When I read that, I thought,
“Man, this guy is a generous angel. It’s good to have people like him on this planet.”
But then, I read on…
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When I got to the last window to get my food, I showed the assistant both my receipts and took her food too!
I paid for it, it’s mine! Now she has to go around again and wait even longer.
She gone learn today!
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At that point, I couldn’t help but laugh.
I skimmed through the comments and, of course, some people weren’t too happy about it and felt the need to lecture the guy. But then he mentioned that the entire post was a joke, which made me think that he’s a funny guy.
And while that wasn’t a typical LinkedIn value post, or a success or failure story, it definitely gave a glimpse of the guy’s personality, which, in my opinion, is equally as important as demonstrating your knowledge and expertise when marketing yourself.
It goes back to the whole thing of when someone wants to work with a copywriter, a coach, a real estate agent, a salesperson, or a consultant, they’re buying the person, not just the service.
That’s why I’m beginning to believe that just putting out “value posts” aren’t as effective anymore. In fact, I’d go as far to say that they’re one of the most boring types of content to read, and they’re as valuable as a pebble on a sidewalk.
And when it comes to copywriting, boring your readers is the worst thing you can do.
If you don’t believe me, try this.
Go on social media and compare the number of likes and comments of a “value post” with a “non-value post.”
The level of engagement speaks for itself.
Now, onto the usual business.
If you want to learn how to write engaging, personality-driven, and non-pure value emails, check out How to Become an Email Titan.