Let’s go back to June 2nd, 2020.
If you’re a social justice enthusiast, then you may be familiar with that date.
If not, it’s also known as Blackout Tuesday. A day to protest against racism and police brutality by posting a pitch black picture on social media.
But as you may already know, this whole protest lasted for more than just one day.
On that date, I even wrote an email about this. I’m not going to paste the entire email here, so I’ll sum it up as short as I can.
I used to post content on Instagram. Basically, I was deciding whether or not I should post my regular marketing content or not.
Thinking back, this shouldn’t have been a problem. But when I saw that literally every single person I followed posted a picture of a black square, the pressure felt real. I thought that if I posted anything else other than a black square, will I face backlash?
One of my friends shared a similar experience on that day too.
She told me that her friends messaged her saying things like,
“Are you going to post a black square?”
“Why aren’t you posting anything about Black Lives Matter?”
“If you don’t post anything, that means you don’t support the movement.”
I shook my head when I heard that. In my eyes, that behavior is just atrocious.
Another example,
I read an article that a celebrity faced a ton of unnecessary backlash because she posted the black square picture with a thin white border.
And what’s worse, she apologized for it.
That’s going a bit too far if you ask me.
It’s examples like these that makes me feel glad I don’t take part in any of these things. And if I really want to, I’ll show support through my own ways.
Similarly, I’m glad I don’t follow the norms of email marketing either.
Doing so has made email copywriting a lot more fun. It can be fun for you too, and profitable, especially if you implement what I teach in How to Become an Email Titan.
Here’s the link to the sample chapters.