Last year, I read a book called,
I saw a Facebook ad to get this book for free (But have to pay shipping), and I had cash to burn so why the heck not?
I bought the book and finished reading it in about a few weeks.
In my opinion, it was a valuable read. I don’t regret purchasing it at all.
At the same time, there was no “new” or “secret” information either. So if you’re one of those one-star complainers on Amazon, don’t even bother buying it, you’ll just end up disappointing yourself.
Now, while I do think it gives out a lot of good information, there are some things that I don’t agree with, but for now I’ll only talk about one.
In the book, there’s a chapter that teaches “The Magic Lantern” Technique.
Basically, right after a person enters your email list, you send them a series of emails. Not just any ordinary emails, but emails packed with tons of value.
Emails with value are always a must, but the way the book was teaching it, they were suggesting to give away some of your best information (AKA the how-to’s) to build trust with your readers.
Several problems I have with this:
1. This is a classic case of building up the “If I give away my best information for free, then my customers will wonder what I’ll be giving away in my paid products” hype. They won’t be happy when they find out the information in your paid products won’t be “as good as” your free information.
2. This attracts the wrong types of people. You want to attract potential buyers, not freebie seekers.
3. How-to emails can be boring to read, they’re just purely educational emails. If most people find university lectures boring to listen to, why would your readers want to read emails that sound like them?
To me, a good email is educational, yes, but it also needs to be entertaining so your readers’ attention will stay glued from beginning to end.
That’s one of the main things I teach you how to do in How to Become an Email Titan.
Click the link below to get your hands on the sample chapters.