Showing Some Love For Unofficial Holidays

It’s Labor Day, also known as the unofficial end of summer. We’re seeing Labor Day sales everywhere and the worst thing a kid can see, Back to School sale commercials. But while everyone else is focused on Labor Day, I spent some time looking at the unofficial holiday calendar. And apparently, today is National Read … Read more

Why I See Email Marketing As More Than Just a Sales Tool

There’s no doubt that customer service isn’t the best nowadays. You stay on hold for five to 10 minutes just to get on the phone with a person who is reading from a script. Unfortunately, some people see customer service as an expense. Businesses outsource it and think it’s in their customers’ best interests, when … Read more

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