Simple, Fun, Direct Email Copy
Not long ago, a friend of mine told me how smart I was for writing and publishing a book at a relatively young age, and two benefits that came with it: 1. Credibility, and 2. Standing out from peers. While I do believe those are true, and I knew having a book title to my … Read more
One of the things I’m thankful for is having the opportunity to be in a leadership position in a startup nonprofit I used to work with long ago. My responsibility was to onboard, train, and support new interns and volunteers. Whenever problems came up, I’d be the mediator. And because of that, I developed a … Read more
Today marks another anniversary of me living on this planet. It’s crazy how this year in particular passed by extremely quickly. But that doesn’t mean it wasn’t productive. So I’m going to take you back and share 10 things I learned since my last birthday. This is going to be a long one, so get … Read more
Today, I’m going to make a short list of why I prefer my ways of emailing as opposed to the conventional way, also known as, the corporate newsletter way. Let’s get started: 1. There’s no need to use any drag-and-drop editors, no need to deal with any coding, and no need to deal with images. … Read more
If you’ve been on my list for a while, then you’ve probably noticed that my emails aren’t like the typical company newsletters you see. They’re text only, heavy on storytelling, and they’re focused on building relationships with my subscribers. And while I do heavily support my way of writing emails, it’s not for everyone. Here’s … Read more
I have a friend. We met through a videogame years ago but never met in-person since he lived all the way in Michigan. And for as long as I can remember, he’s been serving in the military. Recently, we caught up on each other’s lives and the topic of investments came up. My friend has … Read more
LEGO has shown an example of great customer service. Here’s the short story. There’s a person named John who bought a LEGO Star Wars set that has over 3,000 pieces, an instruction manual that’s over 400 pages long, and costs over $300. He took the set home and started building it. More than halfway done, … Read more
Over time, I came to realize something very interesting. And that is our tendency to gravitate towards complex things rather than simple things, which is a concept known as complexity bias. I’ll give you some examples I’ve seen from my personal experience. When it comes to investing in the market, people would rather spend their … Read more
There’s a memory from my days of working in Burger King that I’ve repressed for so long because it was pretty embarrassing. Well, today I’m going to share this memory with you, so sit back, relax, and enjoy. When you’re working, no matter where you work, there’s no doubt that you’re going to make mistakes. … Read more
I once read a story about a person interviewing for a sales position. During the conversation, the interviewer asked the candidate what he valued, then he listed four things, two of which were wealth and family, and I don’t remember the other two. When the candidate gave his answer, he chose family over wealth. But … Read more