Simple, Fun, Direct Email Copy
The two people I’m comparing today are: Jeff Bezos and Elon Musk Let’s examine them both. First up, the world’s richest man, Mr. Bezos. He seems like the typical C-suite executive. He’s almost always in a suit and keeps his interviews professional. And as you can probably tell by the way he runs Amazon, this … Read more
About one or two years ago, I used Facebook ads to promote my opt-in page and attract some new subscribers. I remember one special individual couldn’t resist to post a comment and wrote: “Have to agree to receive promotional emails, no thank you…” What did he think I was, a charity? Heck, even charities probably … Read more
Not too long ago, I did a cold email campaign to promote my copywriting services. And the block of text below was one of the replies I got from a friendly prospect. ———- There is something deeply ironic about asking someone to leave a voicemail if they call so you know they’re not a robocaller, … Read more
There’s been a lot of panic going on in the marketing world lately. Specifically about Apple’s new iOS 15 update. They say the new update includes “Mail Privacy Protection,” which will basically not allow email marketing softwares to track open rates. And that is going to disrupt the ways of email marketing because open rates … Read more
Nowadays, there are thousands of motivational speech videos on the Internet. Usually, they have inspirational music playing in the background and there’s a man or woman making a speech with a positive attitude. And yes, they do a great job of giving people a boost of motivation. But motivation is just an emotion. And like … Read more
Here’s an interesting, and ironic, story I recently heard. For the longest time, criminals have been using privacy phones to talk to their associates about their illegal, underground business. They heavily relied on Phantom Secure, a company that provides privacy phones specifically for drug traffickers. These phones had no built-in GPS, no apps to potentially … Read more
Yes, I’ve gotten that response a handful of times in the past, but they fail to realize certain things. For example, I was having a discussion with a potential client, who was one of the head’s of a small speech therapy business. From what they told me, they needed help marketing their services online and … Read more