Simple, Fun, Direct Email Copy
I recently learned the concept of post-concert depression. It’s exactly what it sounds like, feeling depressed after going to a concert because you had so much fun and it makes it seem like your life is so boring outside of it. I noticed that the same thing can happen when you finish a TV show … Read more
There’s a myth that owning a red car will increase your auto insurance cost. On the surface level, that’s completely false. When insurance companies calculate your rate, they take into consideration many things, but the color of your car isn’t one of them. But on a psychological level, there actually may be some truth to … Read more
By now, you’ve probably realized how different people treat their money differently. I’ve known people who have no problem spending money. They were willing to spend over $1,000 dollars partying and drinking. They have no problem spending hundreds of dollars impulse buying new stuff that they’d probably stop using after a few weeks. On the … Read more
Let me tell you about one of the most ruthless college professors I ever had. He was a coldhearted history professor, and his classes took place in those huge lecture halls. I’m pretty sure I only saw him smile twice, and there might be a possibility that he hates college students too. The way he … Read more
Personally, I was never too interested in investing a lot of attention into watching those reality competition shows. That includes dance competitions, singing competitions, heck, even award shows. It’s not even because the winners of these shows may possibly be preselected. Even if that was true, the other reason is that all the winners in … Read more
I have a neighbor who used to own a hotpot restaurant. If you don’t know, in a hotpot restaurant, you’re served raw food that you cook in a simmering pot of soup, and once it’s finished cooking, you simply eat the food. I only ate there once with my family, and it was a good … Read more
Here’s a little inside look into one of my client projects. There’s a founder of a Texas-based startup marketing agency who wanted to work with me. He didn’t need help with any email copywriting though. Instead, he needed someone to help him write up some case studies of some projects he did with his clients. … Read more
There are a lot of things I don’t understand about this world. One of the most mind-boggling things is the fact that us humans love to complicate things. Apparently there’s a psychological reason behind why we prefer complex over simple. We think that the simple ways to solve a problem just won’t work. I’ll give … Read more
I honestly don’t remember where I heard this from, but it was written down on my long list of email ideas. But this short quote has to do with where you build your business. Nowadays, social media marketing is one of the go-to strategies to promote yourself and your business. Influencers have built a following … Read more
I once met a man. He was one of the few businessmen I know who reached some level of success in the network marketing industry. One day, while we were walking home together, he was telling me a story about him and his wife. He made an interesting deal with her when they started dating. … Read more