Simple, Fun, Direct Email Copy
Not so recently, I started following a fellow copywriter named Daniel Throssell. Mainly because he has a unique way of telling stories in his emails. Now I’m not writing this to promote another copywriter (Although, I can’t stop you from checking him out now, can I?), but I do want to talk about something he … Read more
Throughout my life, I’ve seen many different types of commercials. Some were humorous. Some were eh. And some were quite questionable. My favorite commercial? Kmart’s “Ship my pants” commercial. One of my most hilarious commercials I ever watched with their clever play on words. If you haven’t watched it, I highly recommend you do if … Read more
I thought this would be a fun challenge for me and a great demonstration that you can indeed write an email using any idea. So what’s the topic, you ask? 80’s fashion This topic came up because we had an 80’s themed summer party yesterday (Which is why I didn’t send out an email then). … Read more
When I first started learning copywriting, I remember some experts would say that the way advertisements are done by large companies is wrong for reasons like no description of what the product does or no call to action. And being the naive student that I was back then, I accepted it as truth and didn’t … Read more
One of the most common New Year’s resolutions is to get physically healthier, specifically to lose or gain weight. And most of the time, it goes like this: 1. Their motivation is fueled to the max for the first two weeks and they’re consistently going to the gym and eating healthy. 2. They break their … Read more
I recently learned about an interesting anti-littering campaign that started in Texas in 1985. First off, I don’t know anything about Texas. I haven’t even stepped foot into their land. But from what I’ve read online, they had a serious littering problem back then. If it got to the point where they had to launch … Read more