Simple, Fun, Direct Email Copy
I once heard this tip when it comes to creating social media content. There has to be a balance between what you like and what your audience wants. It makes sense. If you only post what you like but the content isn’t what your audience wants to see, then you might as well just stop … Read more
Let’s go back to the basics. What is copywriting? According to American Writers & Artist Institute (AWAI), “Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.” It’s … Read more
Over a year ago, my friend recommended that I watch some videos from a person who goes by Dr. K, a psychiatrist who specializes in addiction. But he also has a YouTube channel where he talks about mental health issues tailored towards the gaming community. Two weeks ago, he talked about The Great Resignation that … Read more
I recently watched an interesting documentary called: “The Rise & Fall of Allison Mack” If you don’t know who she is (I didn’t know who she was), she’s an actress who starred in Smallville, but is now in prison. What did she do exactly? She recruited people into a multi-level marketing business which was actually … Read more
If you haven’t read the post, “My Indirect Unsolicited Advice to Giving Unsolicited Advice,” here’s the story summed up in a few short points: 1. I was in a job interview where the interviewer pulled up my website during the call. 2. She looked at my opt-in page and gave unsolicited textbook copywriting advice to … Read more
I don’t know how you feel about being given unsolicited advice. Personally, I don’t mind when people do it. I always assume they’re doing it with good intentions…. At least until it becomes a noticeable pattern. It does become a problem when people give unsolicited advice without taking the time to learn the situation first. … Read more
One great way to practice your copywriting skills is to do this: 1. Pick a niche 2. Go to an online marketplace 3. Pick a product 4. Write two or three emails selling it This is a useful exercise especially if you pick a niche you’re completely unfamiliar with because it forces you to do … Read more
One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain. This is something a lot of people fail to do because, admittedly, it’s boring. People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics. This is especially … Read more
People keep telling me Santa isn’t real. To which I counter-argued, “You’re only saying Santa isn’t real because he never visited you.” But they just wouldn’t budge, and I was determined to prove them wrong. So last night, I stayed up and waited for him. I even left him a cup of almond milk (It … Read more
One of the most common New Year’s resolutions is to get physically healthier, specifically to lose or gain weight. And most of the time, it goes like this: 1. Their motivation is fueled to the max for the first two weeks and they’re consistently going to the gym and eating healthy. 2. They break their … Read more