Simple, Fun, Direct Email Copy
I thought I’ve seen it all. I’ve seen young people do a lot of things to try to gain some level of clout on social media. Doing trendy TikTok dances, life-threatening challenges, pranks that are pretty much considered harassment. But until a few days ago, I’ve never seen anyone do this: Faking a medical disorder … Read more
I recently rewatched Forrest Gump. Not necessarily for the pleasure of rewatching the movie, but for different reasons. Regardless, I still enjoyed rewatching it. And there is no doubt that Forrest Gump is one of the most beloved fictional characters in America. The man may have an IQ of 75, but he has a lot … Read more
I’ve mentioned multiple times that whatever you do, you never want your copy to be boring. If your copy is boring, your readers will have a hard time paying attention. And when they stop paying attention, the chances of them doing what you want them to do drops to zero. And there could be many … Read more
It’s hard to imagine doing grocery shopping without a shopping cart, especially if you buy a lot of items. Baskets were useful, but they were limited to people’s strengths. Meaning, before shopping carts, people would typically end their grocery shopping trip once they felt their basket was starting to get a bit too heavy to … Read more
Let’s go back to the basics. What is copywriting? According to American Writers & Artist Institute (AWAI), “Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.” It’s … Read more
If you haven’t read the post, “My Indirect Unsolicited Advice to Giving Unsolicited Advice,” here’s the story summed up in a few short points: 1. I was in a job interview where the interviewer pulled up my website during the call. 2. She looked at my opt-in page and gave unsolicited textbook copywriting advice to … Read more
One great way to practice your copywriting skills is to do this: 1. Pick a niche 2. Go to an online marketplace 3. Pick a product 4. Write two or three emails selling it This is a useful exercise especially if you pick a niche you’re completely unfamiliar with because it forces you to do … Read more
One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain. This is something a lot of people fail to do because, admittedly, it’s boring. People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics. This is especially … Read more
People keep telling me Santa isn’t real. To which I counter-argued, “You’re only saying Santa isn’t real because he never visited you.” But they just wouldn’t budge, and I was determined to prove them wrong. So last night, I stayed up and waited for him. I even left him a cup of almond milk (It … Read more
I recently learned about an interesting anti-littering campaign that started in Texas in 1985. First off, I don’t know anything about Texas. I haven’t even stepped foot into their land. But from what I’ve read online, they had a serious littering problem back then. If it got to the point where they had to launch … Read more