Copywriting Tips

I’ve mentioned multiple times that whatever you do, you never want your copy to be boring. If your copy is boring, your readers will have a hard time paying attention. And when they stop paying attention, the chances of them doing what you want them to do drops to zero. And there could be many … Read more

Let’s go back to the basics. What is copywriting? According to American Writers & Artist Institute (AWAI), “Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.” It’s … Read more

If you haven’t read the post, “My Indirect Unsolicited Advice to Giving Unsolicited Advice,” here’s the story summed up in a few short points: 1. I was in a job interview where the interviewer pulled up my website during the call. 2. She looked at my opt-in page and gave unsolicited textbook copywriting advice to … Read more

One great way to practice your copywriting skills is to do this: 1. Pick a niche 2. Go to an online marketplace 3. Pick a product 4. Write two or three emails selling it This is a useful exercise especially if you pick a niche you’re completely unfamiliar with because it forces you to do … Read more

One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain. This is something a lot of people fail to do because, admittedly, it’s boring. People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics. This is especially … Read more