A while back, I came across, yet again, another online discussion about the great debate between email marketing and social media marketing.
Since I’m seeing this time and time again, I might as well discuss this with you.
I actually spoke a little bit about this in an interview I did with a friend about three months ago.
It depends on how you set up your business.
I know some people who run their businesses with zero social media presence. They rely purely on referrals, which is perfectly fine.
I know others who run their businesses purely on social media, like certain people I see on my Facebook feed.
What were my two cents on this?
Of course being the biased email copywriter that I am, I said that email marketing is the superior one. It’s the best way to sell your products and services.
Although, I’ve seen people sell on social media too. Usually through Instagram posts, stories, or Facebook posts. I’m assuming it works for them, otherwise why would they continue doing it?
Personally, I use social media to lead people into my email list, and sell through email using the method I teach in How to Become an Email TItan.
You can get your own copy of the sample chapters down below.