On Monday, I talked about how I listened to a man who lost a lot of weight by walking everyday.
Well, listening to that actually made me want to do the same thing. I already work out at home and adding some daily cardio exercise will only be better for me. It has been over a week now and I haven’t missed a day so far.
But one day while I was on my daily walk, I overheard a conversation and discovered something pretty interesting.
Apparently, the CDC has a section on their website that helps people prepare for a potential zombie apocalypse.
As soon as I finished my walk and arrived home, I immediately went to my computer to see if it’s true.
Turns out, it is.
My initial reaction, and it admittedly came from the “conspiracy theory” side of me, was that this is foreshadowing a real zombie apocalypse to happen in the future.
But since you can’t trust anything you read on the Internet, I dug deeper into this. Turns out, this zombie apocalypse preparedness section has been there since 2011.
They even created a comic book, which was about a couple (Todd and Julie) who discovered through a news station that a zombie apocalypse was developing. They prepared an emergency kit and stayed home for as long as possible until their supplies ran out. When they had no choice but to go out and get more food, they heard through the radio that there was a safe zone nearby. So they rushed to their car and drove to the safe zone.
Meanwhile at CDC headquarters, everyone was working 24/7 to develop a vaccine. After one week, the vaccine was fully developed, ready to be mass produced and distributed. But when the vaccine shipment arrived at the safe zone, the zombies broke in and attacked Todd.
At that moment, Todd woke up to the news station warning him about an incoming storm. And the book ended with Todd preparing an emergency kit for the storm.
Thinking about it now, this is a great example of infotainment.
It entertains people, but also educates them on the importance of preparing not necessarily for zombie-related disasters, but for the disasters like pandemics, natural disasters, etc.
But it’s not just this, it seems to me that politics in general has been using infotainment to the max lately, which is most likely the reason why it hasn’t been as boring to tune into and has been getting so much attention, especially from the younger demographics.
Just something interesting for you to think about today and a great concept for you to implement into your email marketing.
To learn more about email marketing and copywriting, check out How to Become an Email Titan.