You know how a lot of people are expecting companies to be more diverse and inclusive nowadays?
Well, check this out.
About a year or so ago, a friend of mine interned at a real estate management and investment firm.
She didn’t last long there. She stayed for only four months.
At one point during the exit interview, my friend brought up the fact that the workplace wasn’t diverse enough.
To which the interviewer replied,
“We’re a company with a diverse group of Europeans.”
Honestly, I can’t get mad at the fact they said that because…
1. It was such a great troll response
2. They found a neat loophole in the whole DEI matter
Which brings me to the question of the day:
Are loopholes good or bad?
Actually, the better question would be, when are loopholes good or bad?
Because loopholes, like other things such as money, fire, or even weapons, are simply tools at our disposal and it’s the people that use them for good or bad.
For example, there was actually a loophole when it came to email marketing to tweens.
Due to COPPA, you’re required to get their parents’ permission. So when a tween joins your email list, what you can do is send their parents an email saying, “If you don’t tell us that we can’t use your child’s email address within X hours, we will start sending regular email newsletters to your child.”
I have no idea if that loophole has been closed or not though.
But if you’re on my list, I’m guessing there’s a good chance you don’t market to kids, so you won’t need to worry about COPPA.
Of course, there’s still the CAN-SPAM Act.
The good news is, my ways of emailing is 100% compliant, and can help you create an engaged email list.
Learn more about it here: