Not so recently, I started following a fellow copywriter named Daniel Throssell.
Mainly because he has a unique way of telling stories in his emails.
Now I’m not writing this to promote another copywriter (Although, I can’t stop you from checking him out now, can I?), but I do want to talk about something he posted on his social media platform.
He took a screenshot of a Markets Insider article titled, “Copper plunges to its lowest mark in 17 months.”
Then he flipped it and came up with his own headline:
“Last time copper was this cheap, it surged by 50% over the next 12 months. Today you have another chance to buy it.”
Why did he do this?
Most likely to demonstrate how an event can be told in two different ways.
You have the negative perspective, which the media loves to do. Can’t blame them though. If their viewers are consuming them like crazy, then why not keep doing it?
Then you have the positive viewpoint which, more often than not from my observations, a lot of people struggle seeing.
Maybe they’re addicted to the news.
Or they enjoy being victims.
Either way, the same struggles exist within the marketing world as well.
You have people who are scared of seeing unsubscribes. Maybe they think those unsubscribers were potential customers they lost? But the way I see it, they were never going to be customers to begin with.
Then you have people who are scared to email more frequently for the same reason above. This one I can understand because I felt this way before I started my commitment to daily emailing. However, from what I can recall, I don’t think anybody unsubscribed when I announced that I was going to start emailing everyday.
Yes, some people unsubscribed over time, but other people joined too and they don’t mind seeing my name in their inboxes everyday at all.
Just something to think about for today.
If you want to learn my ways of emailing, go to the link below: