A rare event has happened this week.
I snooped around the “Email Marketing Gurus” LinkedIn group and came across the following question:
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For those suffering from low deliverability or low open rates – Was you able to determine if the issue is technological or campaign related?
Just curious if we have people in here that are dissatisfied with how things are going.
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Personally, I don’t even think about the technological side of email marketing, i.e., the IP reputation and whatnot.
But I decided to respond to the post and shared two solutions.
1. To combat low open rates, I just kick out the low quality people out of my email list. Those types of people tend to opt in, download my sample chapters, and then never read another email from me. Sometimes I would get people who opt in and that’s it. They wouldn’t even download the sample chapters, which makes absolutely no sense to me. But once that’s done, my open rates would naturally increase. That’s just basic math.
2. The second solution is to simply not write emails that people won’t want to open. Once you learn how to do that, everything will fall into place.
When people want to open your emails, your open rates will increase.
Higher open rates leads to higher engagement.
Higher engagement leads to Gmail not marking your emails as spam, thus increasing deliverability.
You see how it works?
And if you don’t know how to do the second solution, not to worry. I got you covered.
If you follow my email copywriting teachings that I put into How to Become an Email Titan, then not only will people want to open and read your emails, but they’ll also want to buy whatever you promote in the emails too (Assuming the product or service you promote is useful).
To get your hands on a copy, click the link below.