The ultimate Internet marketing debate has been going on since the existence of Myspace probably.
Which form of marketing is more superior, email marketing or social media marketing?
This is no different than arguing which is better, old or new? Some say “old is gold,” but others will counter-argue, “old is not always gold, sometimes new is what to do.”
This reminds me of a video I recently watched from a content creator named Dhar Mann.
Long story short, it was about an interior design company figuring out how to better market themselves. They had a long dry spell of inbound sales calls, their rent was 30 days past due that they couldn’t afford to pay, and if they didn’t come up with the money to pay it, they would have to close down.
The company’s back was literally against the wall.
One of the marketing executives, Barb, came up with a new old-fashioned idea to rent a whole page newspaper ad space, but the head of the company shot the idea down and thought it was time to try something new. So she hired a young popular TikTok user, Allison Day, to help out.
She wanted to promote the company with a TikTok video, but the marketing executive ridiculed the idea and thought Allison had no idea what she was doing simply because she was young and didn’t have decades of marketing experience under her belt.
The head of the company made a compromise to try Allison’s idea first, and if it didn’t work, they would go with Barb’s idea. So Allison published the video on TikTok, and all of a sudden, multiple phone calls started coming in.
I know what you might be thinking.
That wasn’t exactly an email marketing vs social media marketing story, but you get the point. It’s a story of old vs new.
So how do we determine which one is better?
Well, there’s no easy way. Like everything in life, they both have their pros and cons, so it’s hard to determine that one form of marketing is truly better than the other.
If you care for my opinion, I’d say email is superior for two reasons.
1. I didn’t choose to be a social media copywriter.
2. I wrote How to Become an Email Titan that’s all about email marketing and copywriting, which you can get the sample chapters of using the link below.