Rediscovering a Gold Mine of a Marketing Resource

Around yesterday afternoon, I was cleaning out some old junk.

I pulled out a big pile of paper out of a cabinet and sifted through it.

For the most part, there was nothing too important.

It was just old homework, homework, and more homework. There was also an old accounting textbook, which I’m sure I will pick up in the future and will find very useful.

As I kept sifting through, I saw something familiar.

It was a white folder with an East Coast Realtors logo.

Was this what I thought it was?

I opened the folder, and it was.

It was my old printed copies of Gary Halbert’s Boron Letters. I completely forgot I had them. I remember using my college printing credits to print all 25 letters.

Credits well spent, in my opinion.

Anyways, if you’re not familiar, the Boron Letters are letters that Gary Halbert wrote to his son when he was in prison giving him tips on life, health, and making money.

Specifically, making money using physical mail.

To be honest, I’m not sure if he goes into other topics.

It has been probably over two years since I read his letters, and as I’m writing this now, I’ve only reread up to his 11th letter.

Up until his 5th letter, he mainly talked about life and health, all of which had valuable lessons. Then he went into the fun stuff.

After reading his letters, I’m surprised he released the letters so people can read them free of charge.

Though people may argue that the information is outdated, I believe there’s still information that can apply to copywriting.

If you want to get your hands on his letters, you have two options.

1. Either purchase the letters compiled into a book on Amazon, or

2. You can read them for free on his website.

Here are the links to all his letters.

Chapter 1: https://thegaryhalbertletter.com/Boron/BoronLetterCh1.htm

Chapter 2: https://thegaryhalbertletter.com/Boron/BoronLetterCh2.htm

Chapter 3: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh3.htm

Chapter 4: http://www.thegaryhalbertletter.com/Boron/TChapter4.htm

Chapter 5: http://www.thegaryhalbertletter.com/Boron/TChapter5.htm

Chapter 6: http://www.thegaryhalbertletter.com/Boron/TChapter6.htm

Chapter 7: http://www.thegaryhalbertletter.com/Boron/TChapter7.htm

Chapter 8: http://www.thegaryhalbertletter.com/Boron/TChapter8.htm

Chapter 9: http://www.thegaryhalbertletter.com/Boron/TChapter9.htm

Chapter 10: http://www.thegaryhalbertletter.com/Boron/TChapter10.htm

Chapter 11: http://www.thegaryhalbertletter.com/Boron/TChapter11.htm

Chapter 12: http://www.thegaryhalbertletter.com/Boron/TChapter12.htm

Chapter 13: http://www.thegaryhalbertletter.com/Boron/TChapter13.htm

Chapter 14: http://www.thegaryhalbertletter.com/Boron/TChapter14.htm

Chapter 15: http://www.thegaryhalbertletter.com/Boron/TChapter15.htm

Chapter 16: http://www.thegaryhalbertletter.com/Boron/TChapter16.htm

Chapter 17: http://www.thegaryhalbertletter.com/Boron/TChapter17.htm

Chapter 18: http://www.thegaryhalbertletter.com/Boron/TChapter18.htm

Chapter 19: http://www.thegaryhalbertletter.com/Boron/TChapter19.htm

Chapter 20: http://www.thegaryhalbertletter.com/Boron/TChapter20.htm

Chapter 21: http://www.thegaryhalbertletter.com/Boron/TChapter21.htm

Chapter 22: http://www.thegaryhalbertletter.com/Boron/TChapter22.htm

Chapter 23: http://www.thegaryhalbertletter.com/Boron/TChapter23.htm

Chapter 24: http://www.thegaryhalbertletter.com/Boron/TChapter24.htm

Chapter 25: http://www.thegaryhalbertletter.com/Boron/TChapter25.htm

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