At my full-time job, I recently created a sub-folder and named it “Funny Emails.”
My plan is to fill that folder up with emails that I find, you know…funny.
Whether they have funny subject lines, auto-reply, responses, etc.
That way, if I ever need a good laugh or some inspiration, it’ll be available for me to dig through.
So far, there are three emails in that folder. Two of which are responses from the same person, which is what I want to talk about today.
Sit tight and relax because you’re in for a treat.
Today, we’re going to be taking a look at this particularly charming man.
My team sent out an email to generate sponsorship leads for an event we’re going to running in August and I saw this response come in from this man (We’ll call him Carl):
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Lol.
Do some actual work. I signed up for more info, never even had a conversation about attending [Event name]
So what success did I have ?
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Ooh. Looks like we caught him on a bad day. No big deal. I requested him to be unsubscribed and moved on with my day.
Two weeks later, we sent out another email promoting something different and guess what?
I saw a response come in from the same guy.
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Your marketing is terrible
Sales is terrible
Never been to an event or anything. Do some research and put some effort in instead of dropping em in multiple campaigns
It’s lazy
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I don’t know, Carl. The 30-something other people who were interested in what we were promoting would probably disagree. At this point, I think he’s just a miserable guy, which I feel bad for. To be fair though, he was supposed to be unsubscribed. I don’t know why he wasn’t, so that was a mistake on our end.
Anyways, what I find funny (And it’s not the first time I noticed this) is that it’s always the people who are unqualified to give feedback that behave this way.
Unqualified meaning they’re not paying customers nor are they potential customers.
Carl is definitely not a paying customer, he said so himself. Potential customer? By the way he replied, he already proved himself not to be.
And I know some people are uncomfortable with getting these hostile replies, which is understandable.
But for me?
I see it as an opportunity to write a fun email. And I’m not just saying that because I’m hiding behind the company and the emails were sent under someone else’s name.
Anyways, if you want to learn more about writing fun, engaging emails, click the link below.
-Ellisen