Throughout my life, I’ve seen many different types of commercials.
Some were humorous.
Some were eh.
And some were quite questionable.
My favorite commercial?
Kmart’s “Ship my pants” commercial.
One of my most hilarious commercials I ever watched with their clever play on words. If you haven’t watched it, I highly recommend you do if you want a good laugh.
But recently, I saw one that really caught my interest. Not because it was funny or outrageous, but because it was in a format I haven’t seen before.
This particular commercial promoted a window repair company in an interview format.
The interviewer was talking to the president of the company asking him questions like…
What makes your company different?
What’s the biggest complaint people have with their windows?
Tell me what makes your windows special.
What makes your warranty different?
What’s interesting is that the commercial didn’t feel salesy. It felt more like an educational video. For example, I learned some disadvantages of having aluminum window frames.
I also learned how crazy expensive they are based on other people’s reviews.
But adding on top of the perks of doing an interview style commercial.
Selling from an educational standpoint increases your credibility and authority as well.
People are more likely to do business with you when they see that you know your stuff and have built trust with you.
And you can do the same thing for yourself and your own business by getting featured on podcasts. There are tons of resources out there that’ll help connect you with podcast hosts.
One I recommend is Matchmaker.fm. It’s a free service that I used to get myself booked on a couple of shows.
You can sign up using the link below.