People keep telling me Santa isn’t real.
To which I counter-argued, “You’re only saying Santa isn’t real because he never visited you.”
But they just wouldn’t budge, and I was determined to prove them wrong.
So last night, I stayed up and waited for him.
I even left him a cup of almond milk (It was the only type of milk I had in my fridge) and some leftover Oreos on my kitchen table.
I sat on my living room couch waiting. I glanced at my microwave’s digital clock. Half past two. I was about to call it in until I heard my back door creak open. I jumped up and ran to the door, thinking it was Santa.
But when I went there, it wasn’t Santa I saw.
He was about 3 1/2 feet tall, wore green clothing and a silly-looking hat, had pointy ears, and was carrying a small brown sack.
This has to be one of Santa’s elves.
“Um…hi,” I said, “Why are you here, and not Santa?”
“What, am I not good enough for ya kid?” The elf fired back in a snarky tone.
My face couldn’t help but form a disgusted look. “So that’s what an elf sounds like…” I thought.
“Anyways,” I continued, “What can I help you with? You want some cookies and milk?”
“No thanks, I’ve had too many of those tonight.” The elf put his hand on his stomach. “Ugh, I think I’m going to be sick…Anyways I’m here to drop off a gift. Here, this is for your brother.”
He took a small gift box out of his sack and tossed it to me.
“Alright, that’s all. Enjoy your Christmas kid, I’ll see ya next year maybe.”
Right when he picked up his sack, I stopped him. “Wait. Before you go, I have a question.”
After an annoyed sigh, he said, “Better make this quick because I think I’m gonna-”
Before he could finish his sentence, the elf slapped his mouth shut, ran out the door and threw up into the nearest garbage can he saw.
“Oh, there are all the cookies again,” he muttered weakly. “Ugh, I’m never eating that many again,” he said as he wiped his mouth with his sleeve. “So what’s your question?”
“Um…” I blanked, still trying to process what just happened. Then I snapped back to reality. “Oh yeah. So I have an email list of business owners who want to learn more and improve their copywriting. What do you think Santa would recommend?”
“Hmm…”
After a few moments of silence, the elf pulled out a napkin and a quill out of nowhere, scribbled a list and handed it to me.
We said our goodbyes and he left the house.
Indeed, it was an interesting experience. I didn’t meet Santa, but it’s probably the closest I’ll ever get to seeing him, so I’ll take it.
As for the list, I’m about to share what the elf wrote. So here are some resources to help you improve your copywriting, recommended by the elf himself.
1. How to Write Copy That Sells by Ray Edwards
In my opinion, this is a great book to go to if you want to learn how to write a profitable sales letter.
https://amzn.to/3hjrTR5 (Yes, it’s an affiliate link, which means if you get the book through my link, I get a laughably small commission from Amazon.)
2. The Adweek Copywriting Handbook by Joseph Sugarman
Learn every single aspect of copywriting from one of the greatest copywriters of all time. Everything he used to teach in his seminars are compressed into this 300+ page book.
https://amzn.to/2WLAmmE (Ditto)
3. Influence: The Psychology of Persuasion by Robert Cialdini
A great book to read if you want to learn, in-depth, about the different persuasion principles that you can quickly (And ethically) apply to your copywriting.
https://amzn.to/3mOgDND (Ditto again)
4. Eugene Schwartz Speech and Rare Ad Collection from Michael Senoff
All I can say about this is, there’s so much valuable information given away here. You get hours of audio training, over one hundred ads to study from, and several bonus reports.
5. How to Become an Email Titan brought to you by me.
OK, I admit, the elf didn’t recommend this one. I added it myself. But this is a great resource for you to learn how to write engaging sales email copy. To get my book, the link is here.
Have a wonderful and safe Christmas.