Not too long ago, I got an email from a manager of a company that I applied to work for two years ago, literally, to schedule an interview.
I replied saying I’d get on a call only if they’d be interested in working together on a freelance basis, and if not, I pointed him to a LinkedIn group where he can find other copywriters to potentially hire.
Surprisingly, he still wanted to get on a call and thanked me for suggesting the free resource.
So we did.
He pointed out that he was a fan of my work. While flattering to hear, I was also a bit concerned considering he’s not on my email list, as far as I know. Who knows, maybe he is but under an alias email address. Or maybe he just uses the word ‘fan’ loosely.
Anyways, moving on.
I asked him why he decided to reach out to me two years later, and he basically had no answer. He either genuinely didn’t know or he was playing ignorant.
However, he also said he looked me up online.
He found my website, my blog, my archive of 600+ emails I’ve sent over the past two years, but more importantly, my podcast appearances.
Admittedly, the podcasts I’ve guest appeared on don’t have the largest listener base, but it did wonders for my credibility.
What’s the logic behind that?
If I were to guess, when people see you on a podcast, they probably think the host already vetted you and deemed you trustworthy, so it’s as if you have pre-built credibility going into the show.
I don’t know about you, but that makes sense to me.
And if that sounds like something you’d benefit from, then consider getting on a podcast.
You can use this free resource below. I’ve used it myself and it helped me get on a handful of shows.