If you haven’t read the post, “My Indirect Unsolicited Advice to Giving Unsolicited Advice,” here’s the story summed up in a few short points:
1. I was in a job interview where the interviewer pulled up my website during the call.
2. She looked at my opt-in page and gave unsolicited textbook copywriting advice to improve it.
3. She gave advice without asking questions to get to know the full situation.
And I’m bringing this up again because there’s something that I wanted to mention, but forgot to include.
So here goes:
One of the things I’m starting to realize more and more as I’m going through my freelance copywriting journey is that you can write however you want.
I’ve been observing a handful of personal brand businesses for a while now, and I’m not talking about businesses that teach how to build your personal brand, but businesses where the owner is the face of the brands.
One thing I noticed is that everyone has their own style of writing when it comes to their website, emails, sales letters, and products. Their styles are so distinct that I can read something and have enough confidence to say, “Oh, this is written by so-and-so.”
But there’s a catch.
In order to have that amount of freedom to write the way you want, you still have to learn, retain, and master the fundamentals, which is a commonality that every personal brand businesses share. They understand the principles of writing good copy.
To put it into another perspective:
Jordan Peterson, love him or hate him, is a pretty intelligent and articulate man.
He once said, and I quote:
“Before you can develop any true freedom, you must submit yourself to some intense disciplinary process for some period of time. But the consequence of submitting yourself to the discipline is that you become disciplined; and once you become disciplined, you can emerge from the disciplinary structure as someone who is free.”
To expand on that, when you’re in that intense disciplinary process, you’re still a beginner so there are going to be moments where you’re going to have a hard time understanding certain concepts, have mental blocks, make a lot of mistakes, and so it’s going to be boring and extremely frustrating, which is why a lot of people would much rather learn the fun, advanced stuff than study the fundamentals. But once you get past that phase, that’s when the fun really begins.
And I’ll leave it at that for today.
If you want to learn the fundamentals of email copywriting, go to the link below to get a copy of How to Become an Email Titan.