I’ve mentioned multiple times that whatever you do, you never want your copy to be boring.
If your copy is boring, your readers will have a hard time paying attention. And when they stop paying attention, the chances of them doing what you want them to do drops to zero.
And there could be many reasons why they get bored. Maybe what they read isn’t relevant or the copy sounds too textbook-y.
But I’ve never heard someone ask what boredom actually is. And while I can just copy and paste the dictionary definition of it and call it a day, that just won’t be fun.
I watched a video where a Polish professor, Mariusz Finkelsztein, was being interviewed about the feeling of boredom.
But then one question was raised:
Is there any value in boredom?
Actually, there is, and that’s when he said this:
“Boredom is a valuable signal that something should be changed, that we should reflect over our lives, our experiences, our involvement in the current situation and change something.”
I heard from some copywriters that when they would write sales letters, they would ask a target potential customer to read it and let him or her know when they start feeling bored, then adjust from there.
One of the most popular YouTube content creators, MrBeast, would do something similar.
Before he would publish a new video, he would show it to a handful of people. And those people would let him know which parts of the video felt boring, then those parts would get removed.
These two examples show that boredom can serve as a feedback mechanism, which can show you the parts of your copy that needs to be tweaked in order for it to improve.
So to do one final add-on to what boredom is, it’s not necessarily a negative feeling. Like everything in life, for every negative thing, there’s an opposite, positive side to it.
But speaking of copy, if you want to learn email copywriting, go to the link below.