One of my all-time favorite TV shows is Doctor Who.
It follows the adventures of The Doctor, who is part of an extraterrestrial race called the Time Lords, throughout different parts of time and space.
Usually, he travels with a companion in his TARDIS, a hybrid time machine and spaceship that looks like an ordinary police box, and together they fight enemies, save people, and sometimes entire planets.
What’s also interesting about Time Lords, aside from the fact that they can travel anywhere in space and time, is that they have regeneration powers.
Meaning, when they’re about to die, they release an enormous amount of energy and their body changes, giving them a completely new face and personality. They may look either older or younger, and they may even change genders too.
But regardless of the change, one thing stays consistent.
His commitment to keeping his companion(s) safe and stopping his enemies from wreaking havoc on the universe.
I’m talking about this today because no matter what type of business you’re running, one thing should stay consistent, and that is the purpose of sending emails out to your subscribers.
No matter what business you’re in, your emails should:
Be educational, yet still fun to read.
Further build the relationship with your subscribers.
Sell something helpful and relevant.
To learn the ways of email, check out How to Become an Email Titan.