Why You Might As Well Get Used to Content Creation

I once heard this sentence that couldn’t be more true. “If you’re in a business, there’s no way around creating content.” Think about it, whether you’re in a brick and mortar business or an online business, you’re going to need to create content to put yourself out there. What do all businesses essentially need nowadays? … Read more

People nowadays would much rather listen to cover songs than original music

A few weeks ago, I attended a virtual Chinese New Year event hosted by a school club that I’ve been a part of since 2019. Though, it wasn’t the same as hosting the event in-person, it was still fun. There were plenty of activities to keep us, the virtual audience, entertained. There were games, dancers … Read more

Shedding some light on the ongoing low open rate dilemma

A rare event has happened this week. I snooped around the “Email Marketing Gurus” LinkedIn group and came across the following question: ———- For those suffering from low deliverability or low open rates – Was you able to determine if the issue is technological or campaign related?Just curious if we have people in here that … Read more

Copywriting Lessons From Indian Call Center Scammers

One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support … Read more

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