Simple, Fun, Direct Email Copy
“Email is dead,” they all say. Who, you might be asking? Just go to DuckDuckGo and search up ‘email is dead.’ “Experts” have made their predictions that email is going to be obsolete by such-and-such year. But look at where we are now: I still use email, the people on my email list still use … Read more
One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something … Read more
I once watched a video about a person who talked about his experience studying architecture in his undergraduate program. After watching it, the main thing I learned was: “Form follows function.” It’s a quote that you’ll apparently hear quite commonly in the architectural space. It basically means the shape of the building should relate to … Read more
One of my associates just finished revamping a platform she’s been building for the past two or three years. It was originally a platform for freelancers similar to Upwork and Fiverr, but that concept went in a completely different direction too. Ever since I was introduced to the platform, I’ve been regularly contributing blog posts, … Read more
I usually don’t talk about this, but I guess today is the exception. Somebody once asked me, “What makes an effective cold email?” Now, I’m no expert on cold emails. But when I wrote a cold email series for a client months back and saw some results, that made me want to start studying cold … Read more
One of my favorite sports of all all-time is archery. It’s one of the few sports that doesn’t require much physical energy, but that doesn’t mean it’s a difficult sport. If you’re familiar with archery, then you most likely know there are two different bows you can use: Compound bow and recurve bow. Compound bows … Read more
I recently learned the concept of post-concert depression. It’s exactly what it sounds like, feeling depressed after going to a concert because you had so much fun and it makes it seem like your life is so boring outside of it. I noticed that the same thing can happen when you finish a TV show … Read more
There’s a myth that owning a red car will increase your auto insurance cost. On the surface level, that’s completely false. When insurance companies calculate your rate, they take into consideration many things, but the color of your car isn’t one of them. But on a psychological level, there actually may be some truth to … Read more
Personally, I was never too interested in investing a lot of attention into watching those reality competition shows. That includes dance competitions, singing competitions, heck, even award shows. It’s not even because the winners of these shows may possibly be preselected. Even if that was true, the other reason is that all the winners in … Read more
There are a lot of things I don’t understand about this world. One of the most mind-boggling things is the fact that us humans love to complicate things. Apparently there’s a psychological reason behind why we prefer complex over simple. We think that the simple ways to solve a problem just won’t work. I’ll give … Read more