Simple, Fun, Direct Email Copy
If you’ve been on my list for a while, then you’ve probably noticed that my emails aren’t like the typical company newsletters you see. They’re text only, heavy on storytelling, and they’re focused on building relationships with my subscribers. And while I do heavily support my way of writing emails, it’s not for everyone. Here’s … Read more
Over time, I came to realize something very interesting. And that is our tendency to gravitate towards complex things rather than simple things, which is a concept known as complexity bias. I’ll give you some examples I’ve seen from my personal experience. When it comes to investing in the market, people would rather spend their … Read more
There’s no doubt that customer service isn’t the best nowadays. You stay on hold for five to 10 minutes just to get on the phone with a person who is reading from a script. Unfortunately, some people see customer service as an expense. Businesses outsource it and think it’s in their customers’ best interests, when … Read more
I saw a Twitter screenshot that caught my attention because it had to do with email marketing. ———- I can’t think of a more self-centered marketing statement than this: “Send more emails. It will definitely make you more money and if people unsubscribe then that’s their loss.” And yet I read or hear some version … Read more
Last week, I decided to take my daily walks up a notch. It was too easy, and I wanted a challenge. So I started jogging. I started off with a light HIIT-like routine where I jog for 30 seconds, walk for 30 seconds, and repeat. And slowly, I increased it to 60 seconds. Then, I … Read more
On more than one occasion, I talked about why email is not dead and why the “marketing experts” who claim that email is dead or is going to be dead by a certain year are wrong. But today, let’s have a little fun and do something different. Let’s step into the shoes of the marketing … Read more
There are a lot of videos on YouTube about friendships between people and animals. There’s a channel called The Dodo that constantly puts out those types of videos. It’s a good place to go to if you want to watch happy content. But there was one video I watched where it showcased people’s friendships with … Read more
As you may or may not know, LinkedIn is a social media platform for professional networking. Emphasis on “professional.” But once in a while, you’ll see content that you’d never think to ever come across on a platform like LinkedIn. All these posts about COVID, the masking issue, and all the other social justice issues, … Read more
Let’s talk about Clubhouse. If you don’t know what it is, it’s a relatively new audio only social media app where people can have conversations in different rooms. When I first heard about it, I thought it was just another text messaging app, except it’s audio only. Fortunately, I managed to get access to the … Read more
Not too long ago, I did a cold email campaign to promote my copywriting services. And the block of text below was one of the replies I got from a friendly prospect. ———- There is something deeply ironic about asking someone to leave a voicemail if they call so you know they’re not a robocaller, … Read more