Simple, Fun, Direct Email Copy
Many months ago, I went to a cafe with a group of friends where you can pay $20 to play with cats for an hour, and if you want to adopt any of them, it’s free. Hands down, it was the best $20 I ever spent. Years ago, I wouldn’t have done this at all. … Read more
I want to go back to David Neagle for a minute. One of the many valuable things he taught me is to question my beliefs. Why do I believe certain things? Where do these beliefs come from? For example: When I was younger, I was taught to always peel apples before eating them. I never questioned … Read more
Recently, I was out and relaxing on a park bench. As I was pulling out a book to read, a middle age lady approached me and waved her hand. I was expecting her to ask for directions or something. But then I looked at her other hand, and she was holding a stack of pamphlets. … Read more
Roughly a month ago, I remember hearing some drama about Dave Chappelle, whom people often refer to as one of the greatest comedians of all time, and his latest Netflix special, The Closer. Apparently, the show triggered a particularly sensitive community. So my curiosity got the better of me and I decided to watch his … Read more
Last month, I wrote an email with the subject line, “The one big thing that’ll solve almost all your email marketing problems.” Long story short, the email was about learning how to write better emails so you’ll solve your low open rate, deliverability, and engagement problems rather than focusing on the less important things like … Read more
I don’t know about you, but I still have Yahoo email accounts. They’re still reliable to use, but their spam filters are quite questionable. More often than not, I see emails that I don’t want in spam end up in spam. So from time to time, I have to manually move the emails back to … Read more
I watched a podcast episode where two people reviewed a South Korean romantic comedy film called My Sassy Girl. After listening to them talk about the movie, I decided to watch the movie myself. The film is about a man who started an unusual, but amusing relationship with a woman after encountering her in a drunken … Read more
It’s been a while since I lurked through marketing forums. Recently, I came across a post where a user asked for advice on increasing his open rates in his email marketing. I skimmed through the responses and some of them were valid, in my opinion, like verifying your domain. As far as my knowledge goes, … Read more
I checked my emails this morning and a lot of people were talking about how Facebook and Instagram were down for a good six hours yesterday. And while people were panicking about not getting their daily dose of social media, I was outside enjoying the real life. Specifically, I visited a cafe with a group … Read more
Today, I’m going to make a short list of why I prefer my ways of emailing as opposed to the conventional way, also known as, the corporate newsletter way. Let’s get started: 1. There’s no need to use any drag-and-drop editors, no need to deal with any coding, and no need to deal with images. … Read more