Simple, Fun, Direct Email Copy
I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time and would only eat them once every few weeks. But now I put the sauce on almost every meal I eat every … Read more
A couple of days ago, I talked about how I helped a business owner write a series of cold emails to help generate leads for a new service he was providing for real estate brokers. Now I usually don’t write cold emails, for other people nor for myself. But I thought this might be a … Read more
Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the next Willy Wonka? Apparently, he was hoping this could be a way to get children to eat healthier. How ironic. Obviously, the idea backfired because it’s not something … Read more
Last week, I was playing a videogame with one of my friends. We were on a call together too. 20 minutes into the call, his girlfriend joined and we were all just hanging out together. While we were talking, I learned that my friend’s girlfriend is a plant enthusiast. For the record, she is the … Read more
It might actually happen. People have been talking about TikTok and how it’s a national security threat for the United States for quite a while now. Just yesterday, our beloved and forever cherishable President Trump announced that he has plans to ban the app from being used in this country. It has already been banned … Read more
There’s a color out there that’s known as the world’s ugliest color. Pantone 448 C You’d think there would be no use for this color since people think it looks so unattractive. But they’ve actually found a good use for it. In 2016, the government of Australia decided to use this color on cigarette packaging … Read more
Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, … Read more
“Should we write about this or not?” That was the million dollar question when my colleagues and I were rewriting ad copy for the startup skincare company we’re currently consulting. To give some background info: We gathered market research data to find out buyers’ behaviors in the skincare industry. And we discovered that one of … Read more
Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion. Can’t argue with the numbers. In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around. And I say that for one of many reasons. They know … Read more
“How does that make you feel?” Said my friend (We’ll call him John) when he was doing an improvised, non-official therapy session with my other friend (We’ll call him Ruben) a few days ago. Without going into too much detail, they were discussing Ruben’s recent end to his romantic relationship. I was doing nothing more … Read more