Simple, Fun, Direct Email Copy
If my memory serves me correctly, I mentioned a quote that went along the lines of, “Marketing is a game of perception.” ‘Till this day, I still don’t remember where I found that quote. At this point, I don’t think I’ll ever find out. But it does remind me of a story in an article … Read more
I checked my emails this morning and a lot of people were talking about how Facebook and Instagram were down for a good six hours yesterday. And while people were panicking about not getting their daily dose of social media, I was outside enjoying the real life. Specifically, I visited a cafe with a group … Read more
It’s actually not that hard. And if they have a lot of hidden insecurities, then it’s even easier. Now, when I say ‘true colors,’ I’m not talking about whether the businesses they run are legitimate or not, I’m talking about their character, their personalities. A person isn’t truly tested until you push back on them … Read more
Not long ago, a friend of mine told me how smart I was for writing and publishing a book at a relatively young age, and two benefits that came with it: 1. Credibility, and 2. Standing out from peers. While I do believe those are true, and I knew having a book title to my … Read more
One of the things I’m thankful for is having the opportunity to be in a leadership position in a startup nonprofit I used to work with long ago. My responsibility was to onboard, train, and support new interns and volunteers. Whenever problems came up, I’d be the mediator. And because of that, I developed a … Read more
Today marks another anniversary of me living on this planet. It’s crazy how this year in particular passed by extremely quickly. But that doesn’t mean it wasn’t productive. So I’m going to take you back and share 10 things I learned since my last birthday. This is going to be a long one, so get … Read more
Today, I’m going to make a short list of why I prefer my ways of emailing as opposed to the conventional way, also known as, the corporate newsletter way. Let’s get started: 1. There’s no need to use any drag-and-drop editors, no need to deal with any coding, and no need to deal with images. … Read more
If you’ve been on my list for a while, then you’ve probably noticed that my emails aren’t like the typical company newsletters you see. They’re text only, heavy on storytelling, and they’re focused on building relationships with my subscribers. And while I do heavily support my way of writing emails, it’s not for everyone. Here’s … Read more
I have a friend. We met through a videogame years ago but never met in-person since he lived all the way in Michigan. And for as long as I can remember, he’s been serving in the military. Recently, we caught up on each other’s lives and the topic of investments came up. My friend has … Read more
LEGO has shown an example of great customer service. Here’s the short story. There’s a person named John who bought a LEGO Star Wars set that has over 3,000 pieces, an instruction manual that’s over 400 pages long, and costs over $300. He took the set home and started building it. More than halfway done, … Read more