Do You Write Boring?

You know what really grinds my gears? Scholarly articlesCorporate emails andCollege textbooks. What do they all have in common? They’re all boring to read! Why are they boring to read? You probably already know the answer by now. But if you don’t, it’s because they’re not written in a conversational tone. By the way, props to … Read more

This Youtube Ad was…Different

One morning I was cooking my regular breakfast, egg sandwich with cheese and avocado (so yummy), and my mom was on the iPad watching her drama shows on Youtube. All of a sudden, an advertisement started playing and I heard this: “Let’s face it. Quitting smoking is f**king hard.” I couldn’t believe my ears. That … Read more

The Power of Consistency

Whenever I go to the gym, I always see at least one big dude so buff that his neck no longer exists. I’ve met couples who have been together with their spouse for 40+ years. I hear life stories of successful business owners who were once dirt poor. All these people have gotten to where … Read more

80/20 Baby

How often do you talk about yourself whenever you write emails?If your answer is “A lot,” then you’re writing your emails wrong! The cold-hearted truth is: Nobody cares about you. Hurts doesn’t it? But that’s the reality. Think about those typical company about pages. Do you think people care about things like…. • How long … Read more

What a Year!

Man what a year 2019 has been! It seems only yesterday that I witnessed this moment on TV…. https://www.youtube.com/watch?v=6a35b1TfTtA But anyways, I hung out with a friend on New Years Eve, and we went to his friend’s family party. Didn’t get home until 5AM! Let me tell you, never in my life have I missed … Read more

Once Upon a Time…

When humans wore nothing but tiger fur, lived craggy dens, and used stone slabs as paper, there was no Netflix, no Spotify. No source of entertainment we have today existed except for one. Storytelling. Storytelling is how we entertain, how we learn, share memories, and stay connected. And that’s why it’s very effective in email … Read more

Short and Sweet

WARNING: Incoming extremely boring intro. It’s important to definitely keep pretty your sentences for all intents and purposes simple so for all intents and purposes your readers can easily for the most part understand what you’re saying and particularly get the idea quickly, which for the most part is quite significant. ….Huh, what? Keep your … Read more

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