Simple, Fun, Direct Email Copy
I have a friend who loves Japanese food. In my neighborhood, there’s a Japanese restaurant that he’s obsessed with and he loves their food. In fact, he loves their food so much and visits the restaurant so often that the entire staff pretty much knows who he is. He even met a famous Japanese tea … Read more
When I started studying the art of copywriting, one of the first readings I was recommended was Gary Halbert’s Boron Letters. These were daily letters he wrote to his son while he was in prison. He mainly talked to him about health and business, specifically direct marketing. In one of the chapters, he was talking … Read more
Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, … Read more
I find a lot of joy in deleting some of my LinkedIn connections. “But why Ellisen? You never know what opportunities those connections might give you,” said one of my friends. To which I counter-argue, “What connection? If someone randomly connects with me, and doesn’t respond to both my initial greeting message and follow-up message, … Read more
I started going to networking events back in 2016. So I’ve been in the game for a while now. Usually, I go alone so I can force myself to talk to new people and not be that one guy who just sticks with the people they know. But nowadays I go with a friend of … Read more
“Should we write about this or not?” That was the million dollar question when my colleagues and I were rewriting ad copy for the startup skincare company we’re currently consulting. To give some background info: We gathered market research data to find out buyers’ behaviors in the skincare industry. And we discovered that one of … Read more
Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion. Can’t argue with the numbers. In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around. And I say that for one of many reasons. They know … Read more
“How does that make you feel?” Said my friend (We’ll call him John) when he was doing an improvised, non-official therapy session with my other friend (We’ll call him Ruben) a few days ago. Without going into too much detail, they were discussing Ruben’s recent end to his romantic relationship. I was doing nothing more … Read more
Today I want to share with you my top five books that I’ve read and I think will help you better your marketing. I also attached the affiliate links that’ll lead the pages where you can buy them if you choose to do so. Without further ado, here they are: (1) How to Write Copy That … Read more
Last night, I was on a call with a group of friends that lasted until 1 AM. Before I went to sleep, I did a little bit of journaling and I realized how grateful I am to have them around, especially during a time like this where we’re all socially isolated. To be honest, I … Read more