Simple, Fun, Direct Email Copy
Ah, politics. Something that I feel has been getting so much more attention now more than how it used to years ago, especially since Trump took over the White House. It’s everywhere now. Everything you do and say can (and probably will) be politicized when you talk to the right group of people. Something as … Read more
I recently finished reading a book called, How to Get Filthy Rich in Rising Asia by Mohsin Hamid. It’s about the journey of a boy, named “the protagonist” or “you,” from his childhood to his deathbed. He was raised in a village by his mother and father, both of whom died relatively early on in his … Read more
Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking each other deep questions. One of the questions we asked each other was, “What is your definition of happiness?” When it was my turn, I thought for a few moments and said, “Any good … Read more
Let’s talk about vegetables today. I actually like to eat vegetables. Broccoli, lettuce, cabbage, celery, cucumber, you name it. Part of the reason might have to do with how my dad cooks vegetables. After all, he did go to culinary school back in his hometown. I personally don’t, but want to understand why some people … Read more
Whenever I work with new copywriting clients, especially if they’re in a market that I’m unfamiliar with, one of the first things market research methods I use is interviewing that client. When I ask them questions, I always tell them to answer in great detail while we’re in a recorded call. And although the call … Read more
My younger brother is a cop in-training and works in a precinct. Sometimes when he comes home from work, he’d talk about some of the complaints he’d get from civilians that stop by. Recently, he told me a story of how a woman gave a man $15,000 because she thought she was going to marry … Read more
Apparently, there’s a new way employers review resumes of new candidates that I was never aware of until now. What they do is they feed the resumes through a scanner to look for certain keywords. If they’re there, then the candidates will be granted an interview. I never liked the idea of a machine taking … Read more
Once in a while, I get asked this question. Not too often, but enough for me to feel the need to address it. “What are your conversion rates?” I assume people ask for one of two reasons. They either want to know if my copywriting skills are good, or they want to see if I … Read more
Alcohol is not really my type of drink for a couple of reasons. The main reason being that I have quite a low tolerance for it. I remember a couple of years ago, I was hanging out at my friend’s house. We went out to buy some drinks and went back to his house to … Read more
This is part two of yesterday’s Holy Chicken post. I’m going to share, in my opinion, the second most interesting thing I learned from the documentary. Nowadays, so many people are all about healthy, organic food. They want to get their food from Whole Foods or Trader Joe’s. Of course, the fast food industry noticed … Read more