Simple, Fun, Direct Email Copy
One aspect of American pop culture that I used to be largely obsessed with (And still am, but to a smaller degree) is zombies. Zombie TV shows, movies, video games. You name it. I’ve watched iZombie, Zombieland 1 & 2, Peninsula. I also used to play Left 4 Dead, World War Z, etc. Sometimes I … Read more
Today, I’m about to talk about something I’m afraid a huge portion of my readers may be unfamiliar with. Maybe it won’t be the case for you, but regardless, it’s an interesting business case study to share. In 2017, Epic Games released Fortnite. With more than 100 million players joining in under one year, it … Read more
I was once asked this question in a podcast interview. “What is one thing you wish you knew when you started email copywriting?” I sat there thinking for a good few minutes partially because there were so many things I wish I knew. It’s hard to choose one. Then after a minute of complete silence, … Read more
Mark Rober is a former NASA engineer, now a YouTube content creator. He’s known for creating wild gadgets and doing crazy experiments. His most notable ones? The world’s largest Super Soaker water gun, the world’s largest Nerf Gun, a dartboard machine where you’d land a bulls-eye no matter where you threw the dart. In 2018, … Read more
The name for one of the oldest opening moves in the history of chess. It’s also the name of a novel written by Walter Tevis in 1983. The story is about an orphan named Beth Harmon who becomes a grandmaster level chess player at a very young age. But it also goes into her issues … Read more
I’m sure you heard the news from one source or another. But earlier this year, the television personality, Ellen DeGeneres was under fire for her supposed toxic behavior behind the curtains of her show. The media has been showing no mercy at all trying to spread the news like wildfire. Based on what I’ve seen … Read more
One of the things I do to improve my copywriting skills is hand copy ads. You may be wondering, why? Here’s my theory that I believe to be 100% true. Think about this: Have you ever spent so much time around someone that you begin to adopt their own mannerisms? I’m sure I’m not the … Read more
Let’s talk about a completely random topic that came to my mind the other day: Propaganda. Yes, my friend. You’re in for a little history lesson today. Let’s start with, what is propaganda? It’s a type of communication where the goal is to push an agenda and influence an audience’s actions, way of thinking, and … Read more
I used to be subscribed to the Morning Brew newsletter. If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way. Their headlines are straightforward (And sometimes clever). And they give the main gist of the news in just a few sentences, one paragraph at … Read more
I was once at an event where I met Bill Staniford, also known as the former CEO of PropertyShark. Great guy. Very funny. During the talk, he gave his talk about his business journey. One of the most memorable things he said? He once dated a Russian spy. But anyways, after his talk, he did … Read more