Simple, Fun, Direct Email Copy
In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of … Read more
Once upon a time, I used to be a slow writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments … Read more
In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven’t read more than once, they’ll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had … Read more
I never completely understood the idea of businesses outsourcing customer service. I know that part of the reason is to save money. But I read this line from an article, “Outsourcing customer service is not necessarily about cutting corners – it’s about doing your best to fulfill the customer service needs of your customers, and … Read more
Car dealerships are known to have terrible reputations Not to mention, their salespeople love to pull shady tactics on you. Some of them being: Bait and switch Eternal waiting Guilt tripping But it doesn’t end there. Some of their customer service can be pretty terrible too. Listen to this: On a podcast episode I listened … Read more
Robinhood is an app that allows you to invest your money straight from your phone. I believe it’s also one of the first investment apps to be released, but that doesn’t matter. And since investing money is so easily available now, a lot of younger people naturally are doing it. For example, Take this 20 … Read more
Throughout the years, I’ve heard a lot of stories about actors and actresses and their career journeys. There was one story I remember hearing, and it was memorable mainly because it sounded very sketchy. There was a woman who wanted to pursue acting at the age of 15. What she did was, went on Craigslist … Read more
I found a Quora thread that asked the following question, “What are the latest trends in email marketing?” One person responded with a long post where he listed and explained some of the trends that he observed. Let me share some of them with you here: 1. Usefulness Meaning sending email content that’s more educational … Read more
One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support … Read more
As people, we like to receive new things. Whether we get something on Christmas, on our birthdays, or even when we buy something for ourselves, it just feels good. And I wrote about this before, once in a while, it’s good to buy something for yourself as a way to celebrate the wins you achieve … Read more