Simple, Fun, Direct Email Copy
During pre-COVID times, I’d go on event websites like Meetup and Eventbrite to attend local business networking events. Once in a while, I’d come across other casual events, wine tasting was one of them that caught my eye, because at the time, I didn’t know that was a thing. At one point, I did some … Read more
I once heard a story from a copywriter. A prospect asked him to write a million dollar sales letter for him. The copywriter said, “Okay, how many people are on your email list?” And he replied, “Oh, actually I don’t have a list.” “Okay…do you have a product?” “…No.” “Well, there’s nothing I can do … Read more
I saw a Twitter screenshot that caught my attention because it had to do with email marketing. ———- I can’t think of a more self-centered marketing statement than this: “Send more emails. It will definitely make you more money and if people unsubscribe then that’s their loss.” And yet I read or hear some version … Read more
There was a funny LinkedIn post I read, and it went like this: ———- So I was in a Chick-fil-a drive through and the lady behind me continuously tooted her horn and flipped me off because I was taking too long to order. Once she ordered, I asked the cashier what did she get…it wasn’t … Read more
I once heard about a man named Neil Strauss. If you don’t know who he is, he was a pretty famous pick up artist in the seduction community. More of the well known ones, I assume. And I say that because he has a certain fashion style, a certain look, and uses certain phrases and … Read more
Last week, I decided to take my daily walks up a notch. It was too easy, and I wanted a challenge. So I started jogging. I started off with a light HIIT-like routine where I jog for 30 seconds, walk for 30 seconds, and repeat. And slowly, I increased it to 60 seconds. Then, I … Read more
On more than one occasion, I talked about why email is not dead and why the “marketing experts” who claim that email is dead or is going to be dead by a certain year are wrong. But today, let’s have a little fun and do something different. Let’s step into the shoes of the marketing … Read more
Last week, I had a lovely coffee chat with a real estate agent in Connecticut. If my memory serves me correctly, he might be the first real estate agent I got acquainted with. But it was definitely one of the more fun coffee chats I had. This guy was a huge law of attraction person, … Read more
I remember years ago, I took a class about the origins of Jazz. Sadly, since it was so long ago, I don’t remember much of what was taught anymore. Off the top of my head, the only things I remember learning were: Louis Armstrong and his unique, raspy voice. John Birks “Dizzy” Gillespie’s frog-like cheeks … Read more
There was a video a friend of mine watched. I don’t exactly remember what the video was, but there was a phrase from it which was, “There’s no such thing as true freedom. No matter what you do, you’re always going to be bound by something.” A pretty bold statement indeed, but it’s true. Think … Read more