Simple, Fun, Direct Email Copy
Usually when you see the title, “The A to Z of ___,” it means a complete beginner’s guide to whatever topic that it’s about. But I decided to do something a little fun and take the title and make a literal A to Z email copywriting guide. And so, the following was created. Enjoy. Action … Read more
If you’re like me, a person who lives under a rock but still knows what’s going on in the world (Somewhat), then you’ve probably heard of this new platform called Clubhouse. If you haven’t, it’s a new social platform that’s strictly audio only. I first read about it on an email newsletter from a creatives … Read more
A few days ago, I found an interesting newsmagazine program on YouTube called Inside Edition. A couple of videos stood out to me. “The Rude Behavior of New York Commuters” “Rude Commuter Behavior Caught Happening on New York Subways” “How New York Commuters Evade Paying Subway Fares” I checked those out mainly because I’m a … Read more
A friend of mine recently got me into watching crime TV shows. The first show she introduced me to was Grimm. The show is about a detective who discovers that he is a descendant of a group called the Grimms. Their lifelong duty is to maintain balance between the humans from Wesens, or creatures that … Read more
The name for one of the oldest opening moves in the history of chess. It’s also the name of a novel written by Walter Tevis in 1983. The story is about an orphan named Beth Harmon who becomes a grandmaster level chess player at a very young age. But it also goes into her issues … Read more
One of the things I do to improve my copywriting skills is hand copy ads. You may be wondering, why? Here’s my theory that I believe to be 100% true. Think about this: Have you ever spent so much time around someone that you begin to adopt their own mannerisms? I’m sure I’m not the … Read more
Let’s talk about a completely random topic that came to my mind the other day: Propaganda. Yes, my friend. You’re in for a little history lesson today. Let’s start with, what is propaganda? It’s a type of communication where the goal is to push an agenda and influence an audience’s actions, way of thinking, and … Read more
I used to be subscribed to the Morning Brew newsletter. If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way. Their headlines are straightforward (And sometimes clever). And they give the main gist of the news in just a few sentences, one paragraph at … Read more
I once watched a TED Talk by Apollo Robbins, who describes himself as… “The World’s Leading Expert on Pickpockets.” Funnily enough, his appearance reminds me a lot of Seth MacFarlane. But that’s besides the point. In the video, he talked about how he can pickpocket somebody’s watch, wallet, or phone by manipulating their attention. He … Read more
I once had a conversation with a fellow marketing person through a Lunchclub meeting. I enjoyed talking to him. We got along very well. At one point during our conversation, he mentioned something about using AI to do the email copywriting work for us. My first reaction was, “Interesting. Can you point me to the … Read more