Simple, Fun, Direct Email Copy
I read this great article about Steve Jobs’ former Executive Assistant releasing a new book called, Pause. Breathe. Choose.: Become the CEO of Your Well-Being In the book, he goes into the former Apple CEO’s habits. Specifically, his use with his iPhone. Most smartphone owners never turn off their phone. The only times they turn … Read more
Recently, I’ve been seeing people promote a new AI writing software on the copywriting block. I’m seeing it everywhere on Facebook, YouTube, and in my email inboxes. When I saw it in action, man, was I impressed. At the speed that it operates, you can write three or four long articles in a day. Someone … Read more
There’s a myth that owning a red car will increase your auto insurance cost. On the surface level, that’s completely false. When insurance companies calculate your rate, they take into consideration many things, but the color of your car isn’t one of them. But on a psychological level, there actually may be some truth to … Read more
Here’s a little inside look into one of my client projects. There’s a founder of a Texas-based startup marketing agency who wanted to work with me. He didn’t need help with any email copywriting though. Instead, he needed someone to help him write up some case studies of some projects he did with his clients. … Read more
On Monday, I talked about how I listened to a man who lost a lot of weight by walking everyday. Well, listening to that actually made me want to do the same thing. I already work out at home and adding some daily cardio exercise will only be better for me. It has been over … Read more
In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers. Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio. And who were these OG copywriters, you … Read more
In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of … Read more
In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven’t read more than once, they’ll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had … Read more
One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support … Read more
Oh boy, I got something juicy for you today. I was listening to one of my go-to podcasts yesterday and I heard this funny story. Listen to this: One of the podcast host’s friends entered the online dating game, and she went on a date with someone she met. Unfortunately, it didn’t go well and … Read more