Simple, Fun, Direct Email Copy
Around yesterday afternoon, I was cleaning out some old junk. I pulled out a big pile of paper out of a cabinet and sifted through it. For the most part, there was nothing too important. It was just old homework, homework, and more homework. There was also an old accounting textbook, which I’m sure I … Read more
Music is an enjoyable thing to listen to no matter which way you listen to it. And there are really two ways to do so. 1. Passive listening 2. Active listening Some examples of passive listening are listening to elevator music, or having background music in restaurants in supermarkets. The music is just there to … Read more
Last month, I wrote an email with the subject line, “Never thought I’d see this on Linkedin.” And if you don’t know, I always take my daily emails and publish them on the blog page of my website, so I have an entire archive of daily emails there. But I also publish them in article … Read more
During pre-COVID times, I’d go on event websites like Meetup and Eventbrite to attend local business networking events. Once in a while, I’d come across other casual events, wine tasting was one of them that caught my eye, because at the time, I didn’t know that was a thing. At one point, I did some … Read more
I once heard a story from a copywriter. A prospect asked him to write a million dollar sales letter for him. The copywriter said, “Okay, how many people are on your email list?” And he replied, “Oh, actually I don’t have a list.” “Okay…do you have a product?” “…No.” “Well, there’s nothing I can do … Read more
There was a funny LinkedIn post I read, and it went like this: ———- So I was in a Chick-fil-a drive through and the lady behind me continuously tooted her horn and flipped me off because I was taking too long to order. Once she ordered, I asked the cashier what did she get…it wasn’t … Read more
I did some self-copywriting training over the weekend. I was listening to a video recording of a seminar speech by Gary Bencivenga, who is often referred to as America’s Best Copywriter. In one of his speech segments, he talked about how to improve your copywriting skills, or any skill for that matter. The best way … Read more
They say our attention spans are now worse than a goldfish’s. I’m not too sure if that’s true, but I do see instances of it being proven true. A couple of examples off the top of my head: People skipping songs before they even get to the end (Probably not the best example, but I’ll … Read more
There’s a quote that never fails to make me laugh, or smile at the very least. And it’s from what some people refer to him as the Father of American Literature, Mark Twain. “Never argue with stupid people, they will drag you down to their level and then beat you with experience.” This doesn’t apply … Read more
Imagine having someone take their life savings, their stock portfolio, loans, and their credit cards and investing them all into Dogecoin, a cryptocurrency that was meant to be taken as a joke. Well, no need to imagine because somebody actually did it. Why? He did it, and I quote, “Because it’s doge!” This was a … Read more