Simple, Fun, Direct Email Copy
Over time, I came to realize something very interesting. And that is our tendency to gravitate towards complex things rather than simple things, which is a concept known as complexity bias. I’ll give you some examples I’ve seen from my personal experience. When it comes to investing in the market, people would rather spend their … Read more
There’s a memory from my days of working in Burger King that I’ve repressed for so long because it was pretty embarrassing. Well, today I’m going to share this memory with you, so sit back, relax, and enjoy. When you’re working, no matter where you work, there’s no doubt that you’re going to make mistakes. … Read more
I once read a story about a person interviewing for a sales position. During the conversation, the interviewer asked the candidate what he valued, then he listed four things, two of which were wealth and family, and I don’t remember the other two. When the candidate gave his answer, he chose family over wealth. But … Read more
It’s Labor Day, also known as the unofficial end of summer. We’re seeing Labor Day sales everywhere and the worst thing a kid can see, Back to School sale commercials. But while everyone else is focused on Labor Day, I spent some time looking at the unofficial holiday calendar. And apparently, today is National Read … Read more
There’s no doubt that customer service isn’t the best nowadays. You stay on hold for five to 10 minutes just to get on the phone with a person who is reading from a script. Unfortunately, some people see customer service as an expense. Businesses outsource it and think it’s in their customers’ best interests, when … Read more
I recently came across a shocking read. A study shows that one in five CEOS are psychopaths. But take those numbers with a grain of salt, because if there’s anything I learned from the past couple of months, it’s that you question everything you read online. Yes, including scientific studies and research results. But whether … Read more
I always find it impressive to see people go into business at such a young age. No, I’m not talking about the influencers on Instagram and YouTube who show off their rented lamborghinis, penthouses they rented on Airbnb, and claim they retired at the age of 17. But take Shark Tank, for example. Sometimes, the … Read more
Not that the industries themselves might be of interest to you, but what recently happened within them is probably worth knowing about. 1. Google decided that, starting September 1st, they will remove sugar dating apps from its Google Play Store. From what I read, they’re doing it simply to follow trafficking laws. 2. Onlyfans will … Read more
In a certain Facebook group, someone shared his copywriting journey. Like a lot of stories, it started off with them being broke and could only afford to buy a $20 copywriting book. They landed a few clients and earned enough money to invest in more advanced copywriting courses. And that went on for a while. … Read more
I saw a Twitter screenshot that caught my attention because it had to do with email marketing. ———- I can’t think of a more self-centered marketing statement than this: “Send more emails. It will definitely make you more money and if people unsubscribe then that’s their loss.” And yet I read or hear some version … Read more