Simple, Fun, Direct Email Copy
One of the great benefits that technology entrepreneurs have is their ability to create any kind of software they want. They can create their own mobile app. If they’re sick of the giant social media platforms, they can start their own platform. They can start their own hosting service, website builder, landing page and sales … Read more
I heard from a little email birdie that there’s an Instagram influencer who tried to launch a merch line last year and failed miserably. Here’s the story: There’s a young woman who rose to social media fame with an Instagram following of over 2.6 million people. She started working with a company to help her … Read more
I once helped a client with some web copy, specifically her site’s ‘About’ page, and she needed some advice. But before I get into that, here’s some background info: This particular client runs, in my opinion, a pretty noble mission-driven business. She provides travel planning services for people to visit the lesser known areas of … Read more
One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something … Read more
There’s a lot to love about the British chef, Gordon Ramsay. He has incredible cooking knowledge and he’s very clever with his insults, not only to his student chefs, but to his customers too. At least the way he portrays it in the reality cooking competition show he hosts, Hell’s Kitchen, he just doesn’t give … Read more
I recently witnessed one of the greatest song promotion campaigns ever. The artist starts off with a YouTube video titled, “Final song before I leave,” making people think he’s quitting the platform, but he later mentions that he’s leaving Earth. He ends the video by playing a demo of his newest space-themed single. Then his … Read more
One of my favorite sports of all all-time is archery. It’s one of the few sports that doesn’t require much physical energy, but that doesn’t mean it’s a difficult sport. If you’re familiar with archery, then you most likely know there are two different bows you can use: Compound bow and recurve bow. Compound bows … Read more
I recently learned the concept of post-concert depression. It’s exactly what it sounds like, feeling depressed after going to a concert because you had so much fun and it makes it seem like your life is so boring outside of it. I noticed that the same thing can happen when you finish a TV show … Read more
By now, you’ve probably realized how different people treat their money differently. I’ve known people who have no problem spending money. They were willing to spend over $1,000 dollars partying and drinking. They have no problem spending hundreds of dollars impulse buying new stuff that they’d probably stop using after a few weeks. On the … Read more
Let me tell you about one of the most ruthless college professors I ever had. He was a coldhearted history professor, and his classes took place in those huge lecture halls. I’m pretty sure I only saw him smile twice, and there might be a possibility that he hates college students too. The way he … Read more