Are Low Production Quality Content More Valuable?

Oftentimes, we associate high production quality videos with high value. But that’s not always the case. There’s a lot of phony Internet Business Mentors that pump out content with high production value (Content that they copy from other content creators I should add) to overcompensate for the fact that their paid products don’t live up … Read more

First Impression is Everything, But Not Really

Let me start this off with an instance that you may or may not have experienced. I recently joined somebody’s email list. After being on it for a good while, I looked back at the emails and noticed some things that were off-putting. Seeing words in the subject line that weren’t separated by spaces. Instead … Read more

How This Billion Dollar Industry Succeeds By Breaking One Fundamental Marketing Rule

I’m talking about the online dating industry. I explored this thought while I was on my daily walk. Like any business, online dating apps need single people to be using their services to make money. When someone finds a relationship, they lose two customers. So it doesn’t make sense, profit-wise, for these businesses to help … Read more

How to Play the PR Game on Easy Mode

Being on TV is powerful. You’re able to get so much attention in a short period of time. And if you’re on TV to promote your own business, that can mean a boatload of new customers. Just look at the businesses that got a huge spike of newfound sales after being featured on Shark Tank, … Read more

Social Media Challenge Rant Part Two

Long ago, I made a post talking about the different social media challenges. And today, I’m going to be talking about them again, but from a slightly different angle. To start off, I’m going to blindly assume that people participate in these challenges to get a taste of online fame. Because after all, if these … Read more

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