The Balance of Social Media Content Creation You Must Maintain So You Don’t Quit Like I Did With Instagram

I once heard this tip when it comes to creating social media content. There has to be a balance between what you like and what your audience wants. It makes sense. If you only post what you like but the content isn’t what your audience wants to see, then you might as well just stop … Read more

Redefining Copywriting

Let’s go back to the basics. What is copywriting? According to American Writers & Artist Institute (AWAI), “Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.” It’s … Read more

My Indirect Unsolicited Advice To Giving Unsolicited Advice

I don’t know how you feel about being given unsolicited advice. Personally, I don’t mind when people do it. I always assume they’re doing it with good intentions…. At least until it becomes a noticeable pattern. It does become a problem when people give unsolicited advice without taking the time to learn the situation first. … Read more

The 4 Step Process to Building Your Copywriting Skill, Market Research Skill, and Your Portfolio

One great way to practice your copywriting skills is to do this: 1. Pick a niche 2. Go to an online marketplace 3. Pick a product 4. Write two or three emails selling it This is a useful exercise especially if you pick a niche you’re completely unfamiliar with because it forces you to do … Read more

One Thing That’ll Help You Progress Further In Mastering a Skill Than Anything Else

One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain. This is something a lot of people fail to do because, admittedly, it’s boring. People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics. This is especially … Read more

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