Simple, Fun, Direct Email Copy
Ellisen Wang “Should we write about this or not?” That was the million dollar question when my colleagues and I were rewriting ad copy for the startup skincare company we’re currently consulting. To give some background info: We gathered market research data to find out buyers’ behaviors in the skincare industry. And we discovered that one of … Read more
Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion. Can’t argue with the numbers. In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around. And I say that for one of many reasons. They know … Read more
“How does that make you feel?” Said my friend (We’ll call him John) when he was doing an improvised, non-official therapy session with my other friend (We’ll call him Ruben) a few days ago. Without going into too much detail, they were discussing Ruben’s recent end to his romantic relationship. I was doing nothing more … Read more
Today I want to share with you my top five books that I’ve read and I think will help you better your marketing. I also attached the affiliate links that’ll lead the pages where you can buy them if you choose to do so. Without further ado, here they are: (1) How to Write Copy That … Read more
Last night, I was on a call with a group of friends that lasted until 1 AM. Before I went to sleep, I did a little bit of journaling and I realized how grateful I am to have them around, especially during a time like this where we’re all socially isolated. To be honest, I … Read more
Yesterday, my brother was on a group call and talking to his friends about how quarantine has been affecting the lives of people socially. The conversation went something like this: When people are isolated for so long, they become less social. Conversations also become stale since there’s not a lot of variety happening on the … Read more
There’s a particular ad that’s been following me around wherever I go on the Internet. This ad promotes a product where you get two years worth of fill-in-the-blank email templates, assuming you email once a week because there are a little over 100 emails. Being an email guy, I couldn’t resist checking out the sales … Read more
Today, I came across someone online who asked this question. Long or short copy? And why? We can see nowadays some ads with 20 pages, and some with 3 pages only. Is there a rule to follow or it doesn’t matter? The short answer: In my opinion, it doesn’t matter. The not-so-short answer: I’ve seen … Read more
Aside from videogames, one of the other things I like to do during my free time is to practice music production. Ever since I got into it, I never listened to music the same again. Now I listen to every song with a more analytical ear. I pay attention to the different sounds, how they’re … Read more
Yesterday, I finished rewatching one of my favorite childhood animated shows, Avatar: The Last Airbender The show was heavily inspired by East Asian culture, specifically their arts, mythology, philosophy, religion, architecture, and music. After finishing the show, I have to give props to the writers for their fantastic world building skills. But in my opinion, … Read more