Simple, Fun, Direct Email Copy
Ellisen Wang Back in February, a friend and I attended a launch event for Motorola’s Razr smartphone. In a way, it was still a networking event except it was a little bit different for me. Most of the people at the event were in the creative industry, specifically photography and modeling. So unfortunately, I couldn’t relate to … Read more
Recently, Walmart publicly announced that they won’t be open this year’s Thanksgiving. This is the first time it’s going to happen in 30 years. Good to know that Walmart employees can finally spend the holiday with their families for a change. But I’m sharing this with you because the article I read mentioned an important … Read more
Over the years, I’ve seen a handful of social media challenges that, I can say with full confidence, are just ridiculous. To name a few that I remember from the top of my head: The Don’t Judge Me Challenge. This was where people would use makeup to make themselves look as ugly as possible. I’m … Read more
Last month, I read an article about televangelists. If this is the first time you’ve heard of this term, they’re ministers who spend a lot of their time on TV. They’re supposedly really good at motivating their audience into giving their money to televangelists. For what reasons? I may never know. But there are many … Read more
Earlier this year, I met another fellow copywriter who introduced me to a creatives network called GFTD. Usually, the members would meet every Monday evening at a bar in New York City. But since that can’t happen anymore, we have group Zoom calls where people from all over the world join in. There was one … Read more
There’s a color out there that’s known as the world’s ugliest color. Pantone 448 C You’d think there would be no use for this color since people think it looks so unattractive. But they’ve actually found a good use for it. In 2016, the government of Australia decided to use this color on cigarette packaging … Read more
I have a friend who loves Japanese food. In my neighborhood, there’s a Japanese restaurant that he’s obsessed with and he loves their food. In fact, he loves their food so much and visits the restaurant so often that the entire staff pretty much knows who he is. He even met a famous Japanese tea … Read more
When I started studying the art of copywriting, one of the first readings I was recommended was Gary Halbert’s Boron Letters. These were daily letters he wrote to his son while he was in prison. He mainly talked to him about health and business, specifically direct marketing. In one of the chapters, he was talking … Read more
Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, … Read more
I find a lot of joy in deleting some of my LinkedIn connections. “But why Ellisen? You never know what opportunities those connections might give you,” said one of my friends. To which I counter-argue, “What connection? If someone randomly connects with me, and doesn’t respond to both my initial greeting message and follow-up message, … Read more