Simple, Fun, Direct Email Copy
Ellisen Wang Whenever I work with new copywriting clients, especially if they’re in a market that I’m unfamiliar with, one of the first things market research methods I use is interviewing that client. When I ask them questions, I always tell them to answer in great detail while we’re in a recorded call. And although the call … Read more
My younger brother is a cop in-training and works in a precinct. Sometimes when he comes home from work, he’d talk about some of the complaints he’d get from civilians that stop by. Recently, he told me a story of how a woman gave a man $15,000 because she thought she was going to marry … Read more
Apparently, there’s a new way employers review resumes of new candidates that I was never aware of until now. What they do is they feed the resumes through a scanner to look for certain keywords. If they’re there, then the candidates will be granted an interview. I never liked the idea of a machine taking … Read more
Once in a while, I get asked this question. Not too often, but enough for me to feel the need to address it. “What are your conversion rates?” I assume people ask for one of two reasons. They either want to know if my copywriting skills are good, or they want to see if I … Read more
Alcohol is not really my type of drink for a couple of reasons. The main reason being that I have quite a low tolerance for it. I remember a couple of years ago, I was hanging out at my friend’s house. We went out to buy some drinks and went back to his house to … Read more
This is part two of yesterday’s Holy Chicken post. I’m going to share, in my opinion, the second most interesting thing I learned from the documentary. Nowadays, so many people are all about healthy, organic food. They want to get their food from Whole Foods or Trader Joe’s. Of course, the fast food industry noticed … Read more
It’s been over 8 years since I watched the famous American documentary about McDonald’s, “Super Size Me.” Yesterday, I finally watched the sequel, “Super Size Me 2: Holy Chicken.” Thank goodness for free YouTube movies with ads. I recommend you watch it at least once because there are a lot of business lessons that you … Read more
If you’re still not fully convinced that getting featured on podcasts is completely worth your time, here are three reasons that may or may not change your mind: 1. Free exposure For each podcast show you get on, you get introduced to brand new people. Depending on how big the show is, you may only … Read more
I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? Of course! Being an introvert myself, I love me some alone time. I love it so much that sometimes I would go through … Read more
When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read all 26 titles, I only read the ones that were available in my classroom. I remember … Read more